Nok Air รับสมัคร Digital Marketing
สายการบิน Nok Air เปิดรับสมัครตำแหน่ง Digital Marketing ทำงานที่ดอนเมือง
Role Introduction
- To ensure the airline’s direct digital channels have a competitive presence in the market, maximizing online traffic and revenue generation.
- To manage the website(s), update content to be locally suitable, drive local campaigns, and conduct analytics to further optimize results.
Key Responsibilities
Digital Promotions and Campaigns
- Assist to devise and manage campaigns to recruit customers to the airline’s contact database
- Drive engagement through targeted communications
- Follow up on ancillary revenue generation
- Ensure prioritization of direct digital distribution channels
Website Content and Communication
- Manage the retailing of air and non-air offers across the web and mobile platforms, driving channel-exclusive offers where appropriate
- Manage the quality of content published across the Nok Air digital channels
- Help to ensure the customer experience and brand are upheld in any content and customer experience deliverables, in consultation with internal and external stakeholders
Analytics
- Use web analytics (Google Analytics) to measure performance, identify and exploit opportunities, and continually improve the volume and quality of traffic coming from different sources
- Understand sales performance in direct digital channels including share of revenue targets, route performance, and plan and measure sales contribution for air and non-air products
- Systematic analytics and reporting on website-specific data to provide recommendations for enhancements
- Search Engine Marketing and Search Engine Optimisation
- Ensure all pages have the appropriate page-level technical and content-based Search Engine Optimisation
- Test and understand the interrelationship and keyword coverage for Search Engine Marketing and Search Engine Optimisation campaigns to drive traffic to the flagship site
Social Media
- Assist in managing the social media content strategy and report on engagement and performance of social channels as required
Benchmarking
- Conduct competitor analysis of pricing and ensure digital channel pricing and proposition are competitive both on and offline
- Monitor marketing strategies used by competitors and industry leaders and make recommendations to enhance our presence and revenue generation
Emergency and Accident
- Emergency and Accident and Crisis Response responsibilities as required
Requirements
Academic qualifications
- Graduation in any field is a minimum
- Diploma / Certification in a relevant Sales business field would be an advantage
Knowledge, skills, training, and experience
- At least 2 years experience in a similar role
- A strong understanding of how the internet works, preferably with a junior developer or similar IT training/experience
- A demonstrable passion for digital and commerce
- Strong literacy skills, including copywriting and the ability to adhere to brand and tone of voice
- Strong numeracy skills and experience of working with data to tell a story
- Strong PC literacy including Adobe Experience Manager and Google Analytics
- Adapts to and embraces constant change
For more information, please visit Nok Air
